MIAMI (CelebrityAccess) — The Latin Recording Academy was the recipient of two two Tecla Awards for its social campaign, the 15th Annual Latin Grammy Awards – Social Media Celebration; Best Social Media Marketing Campaign of the Year and Top Latino Marketing Pro Doing Hispanic Media.
The first annual Tecla Awards were held Monday, March 16 during Hispanicize, the largest U.S. Hispanic marketing, media and entertainment industries event in the nation. The awards were created to showcase the work of Latino bloggers, microbloggers, journalists, brands, and agencies are executing in the digital worlde. A panel comprised of 30 judges from major U.S. Hispanic brands, agencies and digital cognoscenti selected the winners in 26 categories.
"It is an honor to receive these two very important awards highlighting our social media campaign efforts and strategies that took place over the course of our milestone 15th anniversary," said Gabriel Abaroa Jr., President/CEO of The Latin Recording Academy. "I would like to extend an immense thank you to all the artists who participated, congratulate the members of our outstanding team, and I greatly appreciate the recognition from Hispanicize." – Staff Writers