SANTA MONICA, CA (CelebrityAccess) — Licensing Expo, the world's largest licensing industry event announced that its renowned Opening Night Party will relocate to a new venue. The event will take place at The Havana Room and Sky Beach Club at the recently renovated Tropicana Las Vegas in Las Vegas, NV, on the night of June 21, 2016.
Opening to the public in spring 2016, the Sky Beach Club is a South Beach-inspired venue perfect for the fun, new networking activities planned during the evening. The updated space features an outdoor area at the Sky Beach Club that works for dancing, as well as an indoor banquette-seating area designed for conversation in the Havana Room.
Sponsored by the International Licensing Industry Merchandisers' Association (LIMA), the Opening Night Party is a networking event for the industry that is attended by the world's brand owners, retailers and licensees. Festivities for the 2016 party include entertainment by Winter Dance Party courtesy of C3 Entertainment, Inc., which is a tribute to musical icons Buddy Holly, The Big Bopper and Ritchie Valens.
"The Opening Night Party at Licensing Expo is the world's largest networking party for the industry and it keeps getting bigger and better each year. We are excited to work with C3 Entertainment, Inc., and Winter Dance Party as we move into a new venue with areas that support the type of after-hours discussions that are instrumental in the licensing process. The entertainment will be fast-paced and fun and will appeal to everyone attending." Said Jessica Blue, Senior Vice President
Winter Dance Party is a tribute show that commemorates the infamous 1959 Tour by rock legends Buddy Holly, The Big Bopper and Ritchie Valens. The band performs classic 1950's rock n' roll hit songs from the rock legends including That'll Be The Day, Peggy Sue, La Bamba and Chantilly Lace that remain popular today. Winter Dance Party has played on national U.S. television and, since 1999, to millions of fans in sold-out live shows throughout the U.S. and Canada including the Rock and Roll Hall of Fame in Cleveland, OH.
Licensing Expo, which takes place June 21-23, 2016 at the Mandalay Bay Convention Center, Las Vegas, NV, is a trade-only event.