TORONTO (CelebrityAccess) — Mercedes-Benz Canada is partnering with Live Nation Canada to offer the luxury auto maker's customers special perks and access at Live Nation events in the northern nation.
The program’s features includes Mercedes-Benz Star Access, which allows Mercedes customers to contact a dedicated concierge who will personally assist with the purchase of tickets anytime between 11 a.m. and 7 p.m. ET. The service is available to customers who have leased, financed or purchased a vehicle through the Mercedes-Benz Canada dealer network.
The car-maker will also collaborate with Live Nation to develop unique experiences for their customers at Live Nation Canada events.
The deal also includes a variety of in-venue branding for Mercedes, including tailored advertising on digital screens, featuring sound-wave animation while enthusing about the Mercedes brand.
"We believe our customers deserve the best. It's what they expect from our vehicles and it's what we strive for in every customer interaction. Through this partnership, we can now facilitate access to the best live events in the country," said Brian D. Fulton, President and CEO of Mercedes-Benz Canada. "Live music has the power to move people. We want to be a part of that fun and excitement." – Staff Writers