LOS ANGELES (Hypebot) – Starting this month, concert giant Live Nation is switching to locally grown produce and meat certified by Humane Society animal welfare programs, as well as, adding vegetarian options in its 38 owned and operated amphitheaters across North America.
Now, if only Live Nation would launch Humane Ticketing…
Sarcasm aside, the move overs a boost to the growing local and humane foods movement, since Live Nation sells more than 800,000 meals in its amphitheaters each summer. Live Nation will absorb any cost increases related to the new policies.
The produce that tops the hundreds of thousands of burgers that Live Nation sells each summer will be sourced from farms local to each venue. In addition, all of the hamburgers, hot dogs, Italian sausages and chicken tenders served in Live Nation amphitheaters will now carry either Certified Humane, Global Animal Partnership or Animal Welfare Approved certification. In addition to a veggie burger, Live Nation will also introduce a signature vegetarian meal item.
"I know in my own home it's important for my family to buy locally grown produce, to know where our meat comes from, and to have a variety of vegetarian options whenever possible," said Live Nation CEO Michael Rapino. "We know from working so closely with the artist community and from the fans that come to our events, that it's important to many of them as well."