Mad Booking, Inc. Changes Name To Mad Booking & Events, Inc.

ATLANTA, GA (CelebrityAccess News Service) – Mad Booking & Events Announces New Name & Unveils New Corporate Logo To Promote Expansion Of Event Consulting Services

Mad Booking, Inc. has changed their company name to Mad Booking & Events, Inc. to more accurately portray the company’s purpose and services. The four-year-old booking and events production company has corporate offices in Nashville, TN and Atlanta, GA, and a full time staff of ten whose expertise lies in sponsorship, marketing, graphic design, event logistics, ticketing and so much more.

“While we are known for our proprietary concert series events, many don’t realize that we offer talent booking and event consulting services for other events. We wanted a name that would reflect that we can and have done so much more,” says Mad Booking & Events’ President, Marcie Allen Cardwell. “We feel that this name and brand image change will increase awareness of these services and convey our mission to create, excite and impact through the development and production of events all over the country.”

“We offer an edge over our competitors because Mad Booking & Events produces our own events and we understand the necessity to over deliver to audiences while maintaining tight control over the event budget,” offers Laura Valente, newly named Vice President and head of the company’s consulting division. “We not only know what it takes to produce a quality, smooth running event but we can leverage our $4 million annual talent buying power and relationships with event service providers to deliver the best prices for our clients.”

Mad Booking & Events gained their solid events reputation by owning and operating numerous popular summer concert series’ on the East coast which include; Aquafina On the Bricks (Atlanta), Dancin’ in the District (Nashville), DC Sessions (DC) and Memphis Jam (Memphis). In addition, the company has booked entertainment and offered event consulting services for a variety of clients ranging from college student activity associations to event planners and corporate events nationwide.

Most recently, Mad Booking & Events was hired to handle the logistics, production, security, talent buying and box office operations for Atlanta’s premier food festival, Taste of Atlanta held September 19-21, 2003 at Lenox Square. In addition, Mad Booking & Events produced the October 11th unveiling of the “Musica” statue in Nashville, TN. This daylong event included one stage featuring live entertainment, a visual art show and plenty of great food. The four-story tall bronze sculpture of nine nude male and female dancers will adorn the roundabout in the entrance to Music Row and will be visible from numerous areas of downtown. In celebration of not only music, but of the spirit of creativity, “Musica” represents Nashville’s musical past and commemorates universal artistic themes.

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