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Mad Booking's Cardwell Resigns In Company Reorganization

(CelebrityAccess MediaWire) — In a company reorganization move, Marcie Cardwell, founder and president of Mad Booking & Events in Nashville, resigned today. Atlanta-based Laura Valente, has been named president of the five-year-old company. Valente has been with MB&E for more than four years as the company’s vice president. Nashville-based Deena Shapiro has been named vice president/COO and will manage the day-to-day operations of the company.

"Over the past five years, Mad Booking & Events has been gaining a tremendous amount of momentum," Valente told CelebrityAccess. "We've got an amazing team in place and will continue to produce our proprietary series events as well as offer talent buying services for colleges and provide event consulting for event planners
and corporate events. I'm very proud and honored to take the reins of this amazing team and look forward to building on what we have already created."

Mad Booking & Events has corporate offices in both Atlanta and Nashville, with more than 15 on staff. The full-service agency owns and produces several multi-week concert series, including Aquafina On The Bricks in Atlanta, Bridgestone Dancin’ in the District in Nasvhille, and McDonald’s Sessions at Merriweather in the Washington/Baltimore markets. MB&E also books talent for colleges nationwide and offers a variety of event consulting services, including talent buying, event management, marketing and sponsorship, among other services.

MB&E’s newest concert series, SoBro Summer Nights in Nashville, was recently cancelled after two shows (CelebrityAccess, August 4, 2004). Cardwell, promoter and co-creator of the event, pulled the plug on August 2 after Rob Fortney, series co-creator, failed to meet financial obligations. – Jane Cohen and Bob Grossweiner