NEW YORK, (CelebrityAccess) — The Madison Square Garden Company announced that it has purchased a controlling interest in Boston Calling Events, LLC, the entertainment production company known for successfully creating and operating one of New England's top music festivals – Boston Calling.
BCE Co-founder and Chief Executive Officer Brian Appel will continue to operate the business, which also owns and produces many other events each year, including the Boston Calling Block Parties, an annual series of outdoor events showcasing local music, and the Copenhagen Beer Celebration, a new festival showcasing world-class brewers and musical acts that will be held for the first time this September in Boston's City Hall Plaza.
Boston Calling, which first launched in 2013, recently announced that they were expanding the event and moving it to a new home in nearby Allston with expanded capacity. This will enable the three-day festival to expand its musical offerings, with a lineup curated by Aaron Dessner, the Founding Curator of Boston Calling's music lineup and member of the band, The National, along with other types of programming, including comedy, visual art and a new film festival.
As well, the acquisition will offer both companies cross promotional, sponsorship, marketing and bookings opportunities capabilities,
"We have been exploring music festivals as a way to further expand and strengthen our position in the ‘live experience' space and are very pleased to welcome Boston Calling Events to the MSG family," said David O'Connor, President and Chief Executive Officer of The Madison Square Garden Company. "Over the last three and a half years, Boston Calling's popularity has been built by its commitment to operating as an open and independent festival that welcomes artists from all genres. We want to support Boston Calling Event's efforts to preserve this well-earned reputation as it moves forward with its plans to expand and enrich this great event for a great city." – Staff Writers