NEW YORK, (CelebrityAccess MediaWire) — MTV has named Dan Hart as Senior Vice President and General Manager of MTV Digital, it was announced today by Christina Norman, President of MTV and Brian Graden, President of Entertainment for MTV Networks' Music Group. A veteran of MTV Networks and an accomplished expert in developing online products, strategies and businesses, Hart previously served as Vice President of Online Games Strategy and Operations for MTV Networks. In his new role, Hart will be charged with building upon the strong growth that MTV.com has experienced this year; delivering integrated experiences that link programming across all screens; furthering music programming on MTV.com, and leading new product development in the digital space. Hart will report to Norman and Graden and will work under the oversight of Courtney William Holt, Executive Vice President of Digital Music and Media for MTV Networks' Music Group on digital strategy and initiatives.
In addition to Hart, MTV announced that it has promoted Paul J. DeBenedittis to Vice President of Operations for MTV Digital, and Colin Helms to Vice President of Programming for MTV Digital. In his new role, Hart will also work with Dave Sirulnick, Executive Vice President, MTV Multi-Platform Production, News and Music for MTV.
"We're incredibly lucky to have a deep bench of digital talent that makes promoting Dan, Paul and Colin from within not only possible but smart," Norman said. "Dan has a keen eye for building digital products and businesses that deliver exceptional user experiences, and his efforts will be complemented by a superior operations team lead by Paul and a top-notch programming group guided by Colin. Together, Dan, Paul and Colin will work hand-in-hand with MTV's programming teams to create experiences that live across all of our screens and deepen our audiences' engagement with our brand and our franchises."
"MTV is taking unprecedented steps to create content that goes even beyond engaging audiences on multiple platforms and allows them to become an integral part of the music and on-air programming they are passionate about," Hart said. "It's a vision that I deeply believe in, and I look forward to working with Paul, Colin and the digital and programming teams at MTV to build new products that excite our users, extend the reach of the brand and drive deeper engagement." – CelebrityAccess Staff Writers