Mushatsi-Kareba Ankles Apple For UMG


BERLIN (CelebrityAccess) — Patrick Mushatsi-Kareba, formerly the head of a significant chunk of Apple's music and iTunes operations in Europe, has jumped ship to join Universal Music as General Manager of their Marketing and Digital team.

Mushatsi-Kareba, who joined Apple in 2008, oversaw operations for the Music and iTunes divisions in Germany, Switzerland, Austria and Italy.

Mushatsi-Kareba is stepping in for Cornelius Ballin, who was appointed in March to serve as General Manager of Universal Music's Austria division.

UMG’s Daniel Lieberberg said: “I am extremely pleased that we were able to [bring] Patrick to Universal Music. Our team already knows him from numerous collaborations. I do not know a digital business partner [like] Patrick with the A & R skills he has, and I could not imagine a better sparring partner. His expertise, his charisma and experience will inspire our team for sure.”