Nielsen Broadcast Data Systems Expands Network

NEW YORK (CelebrityAccess MediaWire) — Nielsen Broadcast Data Systems will expand its network adding more than 140 stations in 11 new markets. As the music industry’s standard for airplay performance measurement service, Nielsen BDS will now monitor 1680 radio stations in 190 markets. A complete list of all stations monitored by Nielsen BDS is available online at bdsonline.com.

"The music industry relies on Nielsen BDS as its source for comprehensive performance information from key radio stations," said Rob Sisco, president Nielsen Music. "This expansion is in keeping with our commitment to provide our clients with the marketing information they need to make critical business decisions."

In the past 12 months, Nielsen BDS’ proprietary technology processed in excess of 142 million song detections and generated more than 3 million reports for its clients. –Bob Grossweiner and Jane Cohen

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