NEW YORK (Hypebot) – OurStage has announced a strategic partnership with top rated AOL Music. Under the agreement, OurStage, a web site that empowers fans to rate emerging artists using a tamper-proof process, will provide music content including interviews, audio and videos for distribution on AOL Music.
AOL's Platform-A AD sales organization will also partner with OurStage.com to monetize the site through ad creation and placement.
"As music fans rely more heavily on the web to discover new artists, we strive to provide innovative ways to enhance this exploration," says AOL Music Editor in Chief/Vice President Bill Crandall. "By partnering with sites like OurStage, which allows fans to be an integral part of the artist-development process, we’re delivering on our promise to deliver the best music programming on the Web."
"OurStage has become an important tool for artists seeking to develop the kind of grass-roots fanbase that can really launch their careers," said Ben Campbell, CEO of OurStage. "AOL's position as the number one web destination for music fans with over 20 Million people using the site offers OurStage artists unbelievably valuable exposure. We are very pleased to have such a powerful partner that is as committed as we are to building a vibrant new arena for independent music to flourish."