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Pete Ganbarg Joins Atlantic As EVP A&R

NEW YORK (Hypebot) –
Early A&R Successes Included Vanilla Ice And Teenage Mutant Ninja Turtles

Pete Ganbarg has joined Atlantic Records as Executive Vice President of A&R, based in New York. Ganbarg, has previously served as an A&R exec at SBK/EMI, Arista, and Epic. Most recently he led his own consulting company, Pure Tone Music.

Since beginning his music industry career in 1989 Ganbarg has worked on projects whose worldwide sales total more than 60 million units. He started at SBK Records, where he A&R’d projects ranging from the RIAA platinum soundtrack to “Teenage Mutant Ninja Turtles” to pop/rap star Vanilla Ice’s RIAA 7-times platinum “To The Extreme,” and such diverse artists as Blessid Union of Souls, Black 47, and country singer-songwriter Darrell Scott.

With the closing of SBK/EMI in 1997, Ganbarg joined Arista Records as Senior Director of A&R. The first artist he worked with was Santana, for whom he conceived the 9-time Grammy-winning “Supernatural,” which sold 27 million copies worldwide. While at Arista, he also worked with Run-DMC, A&R’ing their final album, “Crown Royal.” In 2001, Ganbarg moved to Epic Records as Senior Vice President of A&R. There he worked with a wide range of the Sony roster, from Michael Jackson to Celine Dion to Keb Mo.

Since 2003, Pete has run Pure Tone Music, an A&R consulting firms. Pure Tone’s label clients include Atlantic, Arista, RCA, Capitol, Columbia, SonyBMG, and Burgundy Records. Successes there include Daughtry, and albums by Kelly Clarkson, David Cook, Chaka Khan, Santana, Train, Donna Summer, Aaron Neville, Taylor Hicks, America, Blake Lewis, Kenny G, and others.