NEW YORK (CelebrityAccess) — Direct-to-fan e-commerce platform PledgeMusic announced their plans to acquire media services Noisetrade and Set.fm. The acquisitions will expand PledgeMusic's user-base to more than 3 million and provide their clients with additional avenues of fan engagement.
Noisetrade provides a platform for artists, labels and publishers to offer content, including e-books and albums in exchange for information from users such as email addresses & postal codes. Set.fm allows artists to capture and instantly sell live performance recordings, offering PledgeMusic a chance to expand their content offerings.
"In bringing our three companies together under a single roof we are building a unique platform that adaptively supports the full lifecycle of recordings, tours and the constantly-changing forms of artistic output," stated PledgeMusic Founder and CEO Benji Rogers. "It is our shared belief that PledgeMusic now offers musicians at all stages of their careers the most robust home to bring their visions to life and reach their commercial objectives. Revaluing music for fans equals revenue for artists and the ecosystem we've created makes me more optimistic than ever about the future business of making music." – Staff Writers