NEW YORK (CelebrityAccess) — Bravado, Universal Music Group's merchandise and brand management division, announced that they have signed an exclusive deal with the Estate of Prince Rogers Nelson, AKA Prince, to handle branding and licensing worldwide.
With the agreement, Bravado will work closely with the Estate to manage retail and licensing endeavors for Prince's brand.
Prince, who sold more than 100 million albums over the course of his career, scored numerous number 1 hits including "When Doves Cry," "Let's Go Crazy," "Kiss," "Raspberry Beret," "You Got the Look," "Little Red Corvette" and "Cream," among others.
Prince died last April of an overdose of the potent opioid prescription painkiller fentanyl.
"Prince's legendary performances, his unmistakable style and music, his incomparable artistry — all continue to make a lasting impression on art, music, culture, design and fashion and will continue for generations to come. I'm thrilled the Estate has chosen Bravado to represent Prince. As the leading global provider of consumer, lifestyle and branding services to artists, Bravado will bring passion and energy to working with the Estate to create unmatched opportunities and ensure Prince continues to thrill fans and impact culture around the world," said Mat Vlasic, CEO of Bravado. – Staff Writers