LOS ANGELES (CelebrityAccess MediaWire) — News service Reuters has formalized a relationship with entertainment news blog The Wrap to become the news agency's primary source of entertainment news as of July 1st.
Reuters agreement with TheWrap, which was negotiated last year, marks the end a long-term entertainment news partnership with Billboard and The Hollywood Reporter.
TheWrap is expanding their news offerings for Reuters, including the launch of a Reviews section and the addition of two new critics, Alonso Duralde from Salon and Chrsi Willman, formerly the chief music critic at Entertainment Weekly.
"We are incredibly excited to extend TheWrap's growing brand through a prestigious, global news partner like Reuters," said Sharon Waxman, CEO and founder of The Wrap News in a statement. "We feel strongly that our expertise within the entertainment industry, our ability to break news and transmit it immediately through the news service, offers a huge benefit to Reuters customers as well as an important benefit to the industry we cover." – CelebrityAccess Staff Writers