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Rhapsody Gives The Milk Away For Free

SEATTLE (Hypebot) – Through March, Rhapsody is offering a 60-day free trial of its on-demand music service.

This huge promotion comes by way of MTV Networks. Until last April, MTV was a part owner of Rhapsody. They, however, went independent and as part of the spin-out, MTV agreed to provide Rhapsody with $33 million in free advertising.

MTV will be publicizing the new promotion across their major television, web, and mobile properties. This will be a telling moment for Rhapsody and subscription music in general. It’s not often that services receive this type of mass-media promotion. As well, services never have this long of a free trial.

At present, Sony’s “Music Unlimited” has the longest, non-promotional trial at 30-days. MOG is behind them at 14. Rhapsody's trial usually matches MOG's.