NEW YORK (CelebrityAccess) — Sports Illustrated is teaming up with Live Nation and Brooklyn Sports & Entertainment to produce the a Sports Illustrated Swimsuit Summer Music & Fan Festival, a new 'fan festival' tied into the magazine's venerable Sports Illustrated Swimsuit Edition.
SI says the festival, which is set for August 28th, will offer free daytime activities that include model appearances on the beach and boardwalk, as well as a concert that will be held in the evening, with information about the artist lineup pending.
The concert will take place at Live Nation's new 5,000-seat open-air venue The Amphitheater at Coney Island Boardwalk. The venue is set to open on July 1st.
“Sports Illustrated Swimsuit is globally renowned, and we are just scratching the surface of creating fan experiences which we believe will take the franchise to a whole new level of popularity,” said Rich Battista, President, Time Inc. Entertainment & Sports Group and Video. “We are very excited that our new partner Brooklyn Sports & Entertainment shares that vision. BSE, along with Live Nation, are the perfect team to help produce this first-of-its-kind event, and we look forward to a great day at Coney Island.”