(CelebrityAccess MediaWire) —
Sprint has secured the title sponsorship of Bon Jovi's upcoming North American tour. The Have a Nice Day tour, which kicks off Nov. 2, allows the company to provide unique wireless content to its customers and further positions Sprint as a communications and entertainment company.
"Sprint's partnership with Bon Jovi is a first-of-its-kind relationship that gives fans more ways to see, hear and experience their favorite band," said Laurie Thompson, director of entertainment marketing for Sprint. "It's all about delivering the music fans love directly to their Sprint phone."
Thompson says this relationship between Sprint and Bon Jovi goes beyond the traditional corporate sponsorship in that it will resonate with both Bon Jovi fans and Sprint music customers alike. "Sprint will provide unique and exclusive wireless content to the band's legions of loyal fans, while the band's mass appeal will allow Sprint to reach potential new wireless music customers," she adds.
"The relationship with Sprint puts our music in the palm of fans' hands," says Paul Korzilius, Bon Jovi's manager. "When Bon Jovi first started touring, we would see fan support with lighters glowing in the crowd. Today, we see the blue glow of mobile phone screens. It's great to know that it's our music on those phones."
Sprint plans to provide Bon Jovi's fans across the country with VIP access through exclusive wireless content and interactive experiences, including exclusive unreleased Bon Jovi songs, songs from the Have a Nice Day album, streaming music, a new band screen saver, ringers, ringbacks and more.
Bon Jovi's first video from the title track of their new album features fans using Sprint PCS Picture Mail phones to capture and share the album's "smirk" logo with friends. The video is also expected to appear in a new Sprint commercial set to air later this fall. Further, Sprint plans to provide wireless phones and a fully loaded communications tour bus for the group as the band hits the road in support of their ninth studio album. –Jane Cohen and Bob Grossweiner
