The NFL named Jimmy Iovine, chairman of Interscope Geffen A&M Records, and Joel Gallen, director-producer of Tenth Planet Productions, producers of the Super Bowl XXXVII Halftime Show, January 26 in San Diego. Talent for the show will be announced at a later date.
"The NFL's commitment to keep raising the bar of the entertainment value of the halftime show at the Super Bowl and being able to work with Joel Gallen again is simply a step further in the convergence of sports and music," said Iovine. "It's one that I'm personally committed to and think is great for both businesses."
"There is no platform bigger than the Super Bowl," said Gallen, who executive produced the Emmy Award-winning "America: A Tribute to Heroes" in September 2001. "I've produced a lot of live specials, but nothing will compare to the rush of putting on a show for 800 million people."
Gallen and Tenth Planet Productions produced for the NFL last year the primetime special "Friday Night Super Bowl Bash" on CBS featuring Sting, Sheryl Crow and No Doubt.