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The Indie Initiative – Why Your Band Should Be On Facebook

PALO ALTO, CA (Hypebot) – Recently Mike B created a presence on Facebook for his blog GarageSpin. Mike focuses on "the trends, technologies, and tools making waves in garage-based home recording studios," but he's also known to take great side trips to look at the many challenges and opportunities that indie musicians face.

For the next few days on Hypebot's Daily DIY, Mike shares how he created his page on Facebook. First, the what and the why of Facebook.

A Page Not A Profile

What is a "Facebook Page"? (i.e. not a "Facebook Profile") Most folks know how to use Facebook to create a regular, personal profile page. But not everyone knows about "Facebook Pages", and if you're a musician, band, or artist, you should. Facebook Pages were created by Facebook to enable bands, artists, businesses, politicians, whatever, to create pages for themselves within the social network that are separate from personal profile pages.

Why Create a Facebook Page?

Well, it's super easy, so why not? But more importantly, Facebook usage is skyrocketing, and it's become one of the most popular social platforms for sharing stuff (links, photos, music, quotes, news, and random nonsense.) Rather than my writing a "Facebook for Dummies" post, you should try it yourself if you haven't already.

It's clear that Facebook is currently crushing the once almighty MySpace, and isn't close to stopping. As a musician or artist promoting music or art, you need to get plugged in. The Band Page can be used to communicate to fans, manage gig schedules, store video and event info, and other stuff. You can see an example of one by checking out my GarageSpin page.