BOSTON (CelebrityAccess MediaWire) — Kicking off the summer concert season,
Comcast, provider of entertainment, information and
communications, and Live Nation announced today a 10-year partnership that gives Comcast the naming rights to the former Tweeter Center located in Mansfield, Massachusetts.
Beginning with tonight's Eric Clapton concert, the outdoor amphitheater
will be called the Comcast Center, with newly created signage that reflects
the facility's unique wooded setting.
"We are excited to join with Live Nation to place our name on one of
the most-loved entertainment venues in New England," said Randy Waddell,
Senior Vice President of Sales and Marketing for Comcast's NorthCentral
Division. "As we continue to invest and grow throughout Massachusetts, this
partnership underscores our long-term commitment to delivering an
unparalleled entertainment experience to our local customers."
The Comcast Center, owned by Live Nation, can accommodate 19,900 people
and hosts approximately 35-40 concerts per year. Some of the well-known
acts on this summer's lineup include Tim McGraw, John Mayer, Jimmy Buffet,
the Dave Matthews Band and The Police.
"We are very pleased to welcome Comcast to the Live Nation family and
are looking forward to both an exciting summer and a successful, long-term
partnership," said Don Law, President of Live Nation New England. –by CelebrityAccess Staff Writers