LOS ANGELES (CelebrityAccess MediaWire) — Live Nation and the National Football League have selected NFL hall of fame quarterback Troy Aikman as the fist 'full-season' spokesman for the new NFL Ticket Exchange.
The exchange is a joint venture by Live Nation subsidiary Ticketmaster and the NFL to create an online marketplace tickets to NFL games. The exchange is the only authorized marketplace for ticket resales and offers authentication of all tickets resold through the service.
As a part of the sponsorship deal, Aiken will each week until the Superbowl, provide insights into the the biggest matchups of the week through social media, as well as participation in charitable and other in-person events. – CelebrityAccess Staff Writers