LOS ANGELES (Hypebot) — LA based Viva la Rock connects bands with brands. The agency founded by two former Atlantic Records marketing executives, Julianne Hintz and Lindsay Harris, develop campaigns connecting artists, actors and labels with brands in non-traditional youth-driven campaigns. The agency’s latest work connects mobile provider Helio and indie Fueled By Ramen's alt/pop band Paramore for the band’s upcoming tour
Since launching the agency, Viva la Rock has engineered campaigns for Southwest Airlines, Verizon and the Hard Rock Hotel & Casino with JET, Helio with Panic! At the Disco, VTech and Paul Wall and Sean Paul with Chevy and Rolling Stone. (watch client reel) Additionally, Viva la Rock produced the webisodes series “The Biz” where finalists compete to be "America’s next music mega-mogul" and run their own label for Viva's former bosses at WMG.