LOS ANGELES (CelebrityAcccess) — Financial services giant BBVA Compass has struck a broad-ranging, multiyear agreement with AEG Presents that includes sponsorship for events, concerts and brand activations at some of AEG’s key venues.
The agreement, brokered by AEG Global Partnerships, includes branding rights to multiple entertainment venues, including the PlayStation Theater in New York, Fiddler’s Green Amphitheatre and Ogden Theatre in the Denver area, and Verizon Theatre at Grand Prairie in the Dallas area.
Also included in the deal is sponsorship of the BBVA Compass Patio Sessions, a series of 10 concerts with emerging artists that will be presented in Phoenix, Denver, and Dallas. Granular details regarding the concert will be determined at later dates, the companies said.
The deal also gives BBVA Compass exclusive branding rights to All-Star Chef Classic, an annual culinary event hosted at AEG’s flagship location L.A. LIVE from March 7-10, 2018.
“We have a long-standing relationship dating back to our work together on what is now BBVA Compass Stadium, home of the Houston Dynamo and formerly owned by AEG,” said Senior Vice President of AEG Global Partnerships Nick Baker. “We are thankful to continue this relationship across numerous AEG entities throughout the country and enable physical, digital and experiential programs for audiences to engage in.”