CANNES, France (VIP-NEWS) — Attendance at this year’s Midem was up by 9% compared to last year according to the event’s organizers.
As usual, the VIP Team had a stand at the Cannes-based conference that took place June 5-8 and hosted 4800 delegates from 80 countries.
This year’s event also hosted a series of new initiatives including summits focusing on the live and streaming sectors, a songwriting camp and the inauguration of the Midem Hall of Fame Award, which saw SB Projects founder Scooter Braun named as its first inductee.
Speaking about this year`s event, Midem director Alexandre Deniot said: “In line with Midem’s commitment to the global music community we have introduced a multitude of new initiatives. In particular, the High Potential Markets Programme supports regional industries that have incredible talent and a desire to structure themselves; with Midemlab we recognise innovative tech solutions for the music industry; the Midem Artist Accelerator programme showcases young artists to international executives, and with the Songwriting Camp we are actively creating the songs of tomorrow.”
“The global music industry is currently writing one of its most exciting chapters ever, and this is reflected by the multi-generational Midem community. We have put artists and the creatives at the heart of the event,” he continued. “We are committed to supporting high potential markets over the long-term and we have incredible input from industry thought-leaders who share their vision on the conference stages,”
Looking ahead to next year’s event, Midem not only confirmed that the conference will take place between June 4-7, they also announced they will stage their own Midem Music Awards in 2019, which organizers claim will be the first “truly data-driven” international music prize celebrating regional and global talent.