Melbourne, Victoria (CelebrityAccess) — Hisense Arena, the Melbourne sports, and entertainment venue, announced plans to rename itself to Melbourne Arena, effective immediately.
Announced by Minister for Sports, Tourism and Major Events, the Hon John Eren on Tuesday, August 21, the new name marks a partnership between the Victorian Government and Tennis Australia, to raise the city’s profile in front of an international audience.
According to a spokesperson from the stadium, the arena will transition different elements, including its website, social media footprint, and signage to the new name over the next few months. During that time, HisenseArena.com.au will remain operational and continue to be updated with current information about the facility.
The 11,000-capacity Melbourne Arena is part of the National Tennis Centre at Melbourne Park and the largest stop on Australia’s tennis circuit. The arena is the host of the Australia Open tennis tournament until 2036.
Melbourne Arena also hosts the NBL Championship winning Melbourne United, and the Melbourne Vixens and Collingwood Magpies Suncorp Super Netball teams.
“Tennis Australia basically bought the naming rights for it so we had the opportunity for this to be named Melbourne Arena,” Tennis Australia chief executive Craig Tiley told the Syndey Morning Herald.
“It’s iconic with the city, celebrated the city and our preference was to have the city name on there as opposed to the commercial name.”