(CelebrityAccess) – Sports Technology Awards Group has announced Ticketmaster Sport as the latest Partner in its Global Group Partner program.
Under the terms of the new deal, Ticketmaster will provide ticketing resources for all the Group’s initiatives via its Universe platform, which includes the Yahoo Sports Technology Awards, the Sports Technology Startups and the Sports Technology Talks international series as well as all the Group’s networking events.
Commenting on the partnership, Adam Newsam, Managing Director of Ticketmaster Sport, said: “At Ticketmaster we have a track record of working with the best brands to give fans exceptional service, and this means being at the forefront of technology. The work of the Sports Technology Awards Group is fundamental to the evolution of the sports sector, and we are pleased to be aligned to this. We look forward to working with the Group and its network and providing an outstanding ticketing experience to match an outstanding portfolio of events.’
Rebecca Hopkins, CEO of the STA Group, added: ‘We are delighted that Ticketmaster Sport is our Global Ticketing Partner as we now know that guests at our events worldwide will be accessing the best ticketing platform available. Ticketmaster, without doubt, leads the sector. As a Group we are committed to be as tech-forward as possible and Ticketmaster ensures we are on-track with this ambition in this area.’
The Sports Technology Awards Group’s portfolio of partner brands also includes Global Legal Partner, Charles Russell Speechlys, leading data company Sportradar, which powers its Startups, and headline sponsor of the Sports Technology Awards – Yahoo Sports.
The Yahoo Sports Technology Awards are scheduled to take place in London on May, 2nd 2019.