ATLANTA (CelebrityAccess) — The NFL’s “official hospitality partner” On Location Experiences announced the launch of the first-ever Bud Light Super Bowl Music Fest.
Sponsored by Bud Light, the three-night festival will serve as the unofficial kick-off to Super Bowl weekend and will take place in Atlanta’s State Farm Arena from January 31st through Saturday, February 2nd.
Electronic Arts Inc.’s EA Sports Bowl will host the festival on Thursday night with a Welcome to Atlanta Showcase that features Atlanta hometown hip-hop performer Ludacris and friends, Metro Boomin + Special Guests
Lil Jon (DJ Set), as well as a special Quality Control Music showcase featuring Migos, Lil Yachty, Lil baby and more.
Friday night will see Aerosmith, and special guests performing and Bruno Mars and Cardi B will headline the festival on the final night.
Along with the musical entertainment, the festival will also feature appearances by yet-to-be-announced celebrity and athletes.
The Bud Light Super Bowl Music Fest is executive-produced by On Location Experiences and SYNERGY Productions, LLC with production support from Live Nation Urban.
Additional presenting partners for the Bud Light Super Bowl Music Fest are StubHub and Ticketmaster.
Tickets for the soiree go on sale on Nov. 9th.