(CelebrityAccess) – The Chainsmokers have today (Nov. 16) announced a new partnership with global music app maker Gismart and its app Beat Maker Go.
The partnership will see the app maker releasing an exclusive sound pack based on the chart-topping pair’s numerous hits (“Closer,” “Pairs,” “Don’t Let Me Down” and more), in addition to hosting in-app events and giveaways.
Commenting on the new partnership, Randy Shefer, vp, creative marketing-interactive media at Sony/ATV Music Publishing, said: “Sony/ATV is always looking for ways to bring value and exposure for our songwriters and artists by identifying companies successfully innovating in the consumer digital space. Working with Gismart to bring The Chainsmokers music to the top selling Beat Maker Go app as the first artist branded content is a great example of how Sony/ATV finds and cultivates these exciting new partnerships.”
“This is the first major artist partnership for Beat Maker Go, and we couldn’t imagine a better fit than The Chainsmokers,” added Lana Meisak, marketing & business development manager at Gismart. “Our collaboration with The Chainsmokers signifies the start of a bold new marketing strategy across a number of Gismart’s leading music apps and games. We hope to inspire our audiences to express themselves musically, and provide an opportunity for fans to connect with their favorite songs in innovative ways.”