Well, it’s noontime here on the Pacific coast which means it’s time to launch the video.
Ariana Grande’s camp, with help from friends like Kris Jenner, launched the video for “Thank U, Next,” right now, after teasing it through twitter and a behind-the-scenes video yesterday. It’s likely one of the most anticipated videos of the year and had more than 270,000 views BEFORE IT LAUNCHED, just for the “countdown”:
And, while we’re at it, Live Nation has talked to Cher about her Twitter account. Don’t sniff – Cher is known for having one of the most joyous, positive accounts on Twitter and it’s the perfect subject to cover: