Rolling Stone

Report: Penske Media Acquires The Rest Of Rolling Stone

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NEW YORK (CelebrityAccess) — Jay Penske’s Penske Media Corporation has quietly acquired a full stake in the venerable music publication Rolling Stone.

According to a report in Vanity Fair, Penske Media, which acquired a controlling stake in Rolling Stone in December 2017 from longtime publisher Jann Wenner, acquired the outstanding 49% of the company from minority partner BandLab Technologies.

Since they acquired the lion’s share of Rolling Stone in 2017, PMC has revamped the magazine, changing its publishing schedule from weekly to monthly and redesigning both its print and digital editions. The company also shifted focus to developing the brand into a live event producer.

Earlier this month, the brand announced plans for a major international expansion, with expanded coverage and live events in the United Kingdom and the Asia-Pacific region.

PMC also retained Jann Wenner as an editor emeritus and kept his son Gus Wenner in place as chief operating officer and president of Rolling Stone.

Penske is the son of Roger Penske, the founder of the Penske Corporation automotive conglomerate. In addition to Rolling Stone, Penske’s media holdings include Deadline, The Hollywood Reporter, Variety, Indiewire, The Hollwood Life and the Robb Report, among others.

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