NEW YORK (CelebrityAccess) — Warner Music Group has promoted Eliah Seton to the role of President of Independent Music & Creator Services.
Seton previously served as President of ADA Worldwide, and in his new role, he will be based at the company’s headquarters in New York, and report to Max Lousada, WMG’s CEO of Global Recorded Music.
In addition, Seton oversees WMG’s Arts Music division, headed by President Kevin Gore, which serves as a repertoire center for classical, musical theatre, children’s music, and other fields outside the pop mainstream.
Since taking on the role of President of ADA Worldwide in 2015, Seton doubled the size of the company’s indie distribution alliance. His emphasis on digital expansion, local influence, and global infrastructure has differentiated the company – which saw its global business grow 38% in 2018, while international revenues more than tripled over the past two calendar years, WMG said.
Seton’s tenure included securing a global distribution pact with BMG, as well as deals for the likes of Doug Morris’ 12 Tone, Ciara’s Beautymarks Entertainment, Paradigm’s Big Picnic, Cherrytree, Platinum Records, and Knightvision.
In 2017, Seton oversaw the re-launch of WMG’s Asylum Records as a new label focusing on streaming and offering flexible recording deals to new and emerging artists.
Last year, Seton oversaw the beta launch of Level, WMG’s digital distribution platform aimed at unsigned artists. The team at Level, led by Christine Taylor, is readying for a springtime launch of new features, WMG said.
Seton also oversaw the launch of a new Arts Music division, which focuses on signing, developing, and marketing artists and releases across genres – from musical theatre and classical, to jazz and children’s music, to soundtracks and mood music. Run by Kevin Gore, Arts Music houses the historic Erato and Warner Classics labels, led by Alain Lanceron, and includes the Broadway label Ghostlight Records, led by Kurt Deutsch.