NEW YORK (CelebrityAccess) – Island Records announced this week that it has appointed veteran advertising executive Christine Kauffman to senior VP of brand partnerships.
Kauffman comes to Island from previous senior roles at iHeartMedia, Bloomberg, Condé Nast’s Wired, The Daily Beast and InStyle. She will be based in New York and report to Island COO Eric Wong.
In making the announcement, Island President Darcus Beese said: “The fast-paced and competitive field of strategic brand marketing has become an important focus of the music industry during the past decade. With Christine’s wide-ranging areas of specialization, it is crystal clear to me that she is the perfect executive to bring Island’s Brand Partnerships operation to the forefront of our industry.”
Added Wong: “We are thrilled that Christine Kauffman is taking over the Brand Partnership reins at Island. Her track record at iHeartMedia, Bloomberg, and Condé Nast place her in the upper echelon of savvy business developers, with a wealth of experience across global media platforms that will serve us all admirably as she begins her new role at Island.”
“I’m excited to join Island at this pivotal moment, when there is such a tremendous opportunity to create significant brand opportunities for our artists,” said Kauffman. “I am fortunate to have Darcus and Eric in my corner as mentors.”
Kauffman began her career in the music industry working in marketing and sales at EMI Music, Universal Music Group, and DreamWorks Records.