LOS ANGELES (CelebrityAccess) — On Tuesday, Live Nation revealed that it has donated over one million tickets to veterans since the kickoff of its partnership with the Veteran Tickets Foundation, also known as Vet Tix.
Vet Tix is a leading nonprofit working to provide free tickets to currently serving military and veterans of all eras and since 2014, Live Nation has been their largest donor, providing over $75 million in tickets.
“Live Nation is incredibly proud to be a partner of Vet Tix, and we’re honored to have helped over one million service members and their families create life-long memories together at our concerts and events,” said Michael Rapino, CEO and President, Live Nation Entertainment. “We know how powerful live music can be, and will continue doing everything we can to share those experiences with our veterans who have given so much.”
According to Live Nation, the promoter giant regularly donates tickets to concerts across a variety of genres, including not only rock and pop concerts but family events and Broadway shows as well.
To facilitate the process, Live Nation also created custom ticketing software for Vet Tix’s platform. Launched in 2018, the upgraded platform facilitates ticket donations from artists, event promoters, and venues and makes it easier for vets, service members, and their families to see ticket availability.
Promoters and event owners interested in contributing tickets to the program should reach out to Brandi Shannon at firstname.lastname@example.org.
To receive tickets, military personnel and veterans apply and are verified by a third party. Members can then set their event interests and are notified when tickets to an event meeting their criteria are available. Members then request tickets and Vet Tix distributes tickets at times using a lottery.
In addition to ticket donations, Live Nation strives to support veterans in a number of ways, including serving as an official partner of the veterans’ hiring organization Got Your 6 since 2017. Got Your 6 is a non-profit that seeks to bridge the civilian-military divide.
As a part of the partnership, Live Nation helped spearhead a fellowship program designed to help military alums build careers in the entertainment industry. Additionally, Live Nation recently launched Hero Nation, an internal program for veteran employees.
This employee resource group is dedicated to fostering a supportive and progressive environment for the company’s U.S. military veteran employees and their families by focusing on education, networking, and career development opportunities.