Troy Carter
Troy Carter. Courtesy photo.

Troy Carter Launches New Music Company, Q&A

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LOS ANGELES (CelebrityAccess) – Troy Carter has launched a new music services company he’s calling Q&A.

For the new venture, Carter, who previously served as both Lady Gaga’s manager and as Spotify’s global head of creator services, has teamed up with business partner J Erving on what is being described as a “modern music and technology company”. The pair, who formerly worked together on Carter’s Atom Factory company, are joined by co-founder Suzy Ryoo (Atom Factory, OMD) and Tim Luckow (Stem, GHouse).

As its first order of business, Q&A will merge with Human Re Sources, the digital distribution and label services company launched by Erving last year.

According to an announcement, the company seeks to “empower the next generation of artists through technology, tools and services,” and plans to “build an integrated solution for artists via distribution, management, label services, and data analytics with a highly collaborative artist-driven approach.”

Commenting on his latest venture, Carter said: “My time spent at Spotify allowed me the opportunity to see gaps that still exists between the music business and technology. Modern artists have to be more entrepreneurial than ever before. They’re looking for a lot more than music distribution, they want experienced teams that can help build long-lasting careers. We designed the company to allow artists of any size to have a shot at success. Whether you choose to stay independent or continue on to a major label, our goal is to help creators through the process with a high level of service and intuitive software.”

Added Erving: “Troy is one of the smartest and forward-thinking people I know. This industry is ever-changing and creators are more proactive today than I’ve ever seen. Troy and I have always taken an artist-forward approach to the music business and we believe that artists and their needs should always be put first.”

The company’s first artist release will be by Philadelphia singer/songwriter Pink Sweat$.

Carter, who also serves as an advisor to the Prince estate, will continue in that role.

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