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Toshiba Extends Its Sponsorship Deal With AEG

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LOS ANGELES (CelebrityAccess) — The US division of Japanese technology conglomerate Toshiba announced it has signed a multi-year extension its longstanding deal with AEG to continue as a Founding Partner at the Staples Center.

The deal will also see Toshiba continue as the official digital signage and display provider of AEG’s flagship Los Angeles venue L.A. LIVE including LED rotation on the scoreboard during all publicly ticketed events, rotational exposure of the arena’s 110 and 10 freeway marquees, concourse signage, and digital exposure via a custom promotional video.

“We are very proud to further develop our longstanding global relationship with Toshiba, a best-in-class brand that values technology, excellence and partnership innovation just as much as we do,” said Nick Baker, Chief Operating Officer of AEG Global Partnerships. “This partnership now expands across some of the most iconic assets in our portfolio and we look forward to making our venues, teams and live events even more state-of-the-art with the help of their cutting-edge technology.”

As part of the deal, which was orchestrated on the AEG side by Vice President of Global Partnerships, Jon Werbeck, Toshiba will become the official copier and multifunction printer provider of for AEG, Staples Center L.A. LIVE, the LA Kings, and select AEG Presents festivals and will provide its e-STUDIO multifunction printers to AEG properties across the United States.

The terms of the wide-ranging agreement will also see Toshiba become an “official partner” of the LA Galaxy, Dignity Health Sports Park in Carson, Calif. and Sprint Center in Kansas City, MO.

“Our longstanding relationship with AEG, a global leader in sports and entertainment, represents a powerful opportunity for Toshiba to feature our technology across some of the world’s most iconic entertainment venues, sports teams, and live events,” said Bill Melo, Chief Marketing Executive for Toshiba America Business Solutions. “We are proud that AEG has also selected us to help enhance office productivity and document security with our award-winning copiers and printers.”

The financial terms of the sponsorship agreement were not disclosed.

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