Ticketmaster & Penn State University To Extend Digital Ticketing Partnership
Ticketmaster and Penn State University announce extended digital ticketing partnership. Courtesy of Live Nation.

Ticketmaster & Penn State University To Extend Digital Ticketing Partnership

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LOS ANGELES (CelebrityAccess) — Ticketmaster and Penn State University today (Aug. 7) announced the extension of their official ticketing partnership. With this renewal, Ticketmaster will continue to serve as the official ticketing partner and expand Penn State Athletics’ implementation of Ticketmaster Presence, its next-generation venue access control and fan engagement platform.

Following its successful launch at Pegula Ice Arena prior to the 2018-19 season and at Panzer Stadium this past spring, Presence will now be leveraged at all five major PSU athletics venues, with the addition of Beaver Stadium, the second-largest collegiate football stadium in the United States, Bryce Jordan Center, and Rec Hall.

Penn State will be the first college to leverage SafeTix for all students at upcoming 2019 football games at Beaver Stadium. According to Ticketmaster, this new technology is the latest enhancement to Ticketmaster Presence for digital tickets, which provides easy and safe student access while eliminating ticket fraud. The ticketing giant says that each ticket is tied uniquely to the student’s identity and account and is presented for entry as a dynamically changing encrypted barcode. Students can also save their ticket in their mobile wallet and be granted access through an efficient NFC-enabled tap and go action.

“For more than a decade, Ticketmaster has partnered with Penn State Athletics to create the best sporting event experiences for their fans,” said Tim Martin, Senior Vice President of College Athletics at Ticketmaster, North America. “We’re proud to work with a partner who’s at the forefront of new technology adoption within college athletics. We can’t wait to bring our latest products to Penn State fans at the start of the new season.”

“We are thrilled to broaden our partnership with Ticketmaster,” added Bryan Markiewicz, Interim Assistant AD of Ticketing & Service. “Ticketmaster is the industry leader in ticketing and venue technology and continues to offer Penn State Athletics with the most secure, innovative and solution-oriented products focused on maximizing the fan experience. We’re committed to providing a secure and convenient ticketing experience for our fans.”

The Penn State Athletics program is one of the most comprehensive and successful programs yielding 51 NCAA championships all-time (79 national championships overall), which ranks No. 5 among all NCAA Division I programs and are the highest total of any college or university east of the Mississippi River. Penn State’s 32 NCAA titles since 1992-93 lead all Big Ten Conference institutions.

Earlier this week, Ticketmaster also announced that it would be extending its partnership with Ohio State University to bring its digital ticketing technology campus-wide.

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