(CelebrityAccess) – Recently launched US-based performing rights organization AllTrack has hired former Tunecore CMO Lise Barbanti as VP of Marketing.
Barbanti has spearheaded marketing efforts at various global enterprises and small businesses.
“AllTrack’s message and mission are clear. Independent artists, writers, composers and producers are often only partially aware of their rights,” said Barbanti. “They typically don’t know about every financial opportunity available to them, and as a result they’re missing out on certain royalty streams. We hope to educate them and help them solve this dilemma as related to performing rights in a very easy way. I’m excited to be able to work with such a dynamic team at bringing new era ideas and technology to the performing rights industry.”
Hayden Bower, former SESAC board member and founder and CEO of AllTrack, added: “Lise has years of experience reaching out to consumers requiring new-era solutions, but who may not know where to start. And, she’s had a great deal of experience working with the very people AllTrack is built to service, independent music creators. We’re thrilled to have someone who truly understands the details of our industry leading our efforts to reach our core users, who have often been overlooked until now.”
Described as “a modernized US-based performing rights organization built to serve independent music creators,” AllTrack allows all types of creators to join for free, register songs, report live performances and receive global performance royalties.