NEW YORK (CelebrityAccess) – Sony Music Entertainment has promoted Mark Cavell and Per Hauber to lead the company’s classical, jazz, broadway and non-traditional contemporary music business.
Cavell will be based in New York as president of Sony Masterworks and Hauber will be based in Berlin as president of Sony Classical. Both will report to Sony Music Group chairman Rob Stringer and COO Kevin Kelleher.
Cavell joined Sony Music in 2009, managing the label’s operations in London, Berlin and New York. Most recently, he served as U.S. label head and senior vp finance at Sony Music Masterworks. During that time, he helped develop classical crossover artists including The Piano Guys and 2CELLOS, brought in new talent such as Chloe Flower, Alexis Ffrench, Hiatus Kaiyote and Naia Izumi, and also oversaw new partnerships and ventures, including the acquisition of British promoters Raymond Gubbay Limited and Senbla, and soundtrack label Milan Records.
Hauber previously served as senior vp of Sony Classical International, a post he took over when he joined the label from Universal Music Germany in 2011. Since then, he has overseen the company’s classical repertoire center’s A&R, international marketing, catalog and product development departments, worked closely with artists including Jonas Kaufmann, Igor Levit and Teodor Currentzis, and helped bring a New Year’s Day Concert with the Vienna Philharmonic orchestra to Sony Classical.
Commenting on the label’s latest appointments, Stringer said: “Mark and Per have a track record of success expanding our Masterworks and Classical division around the world. Their understanding of the importance and evolving nature of the market underscores their commitment to maintaining Sony Music as a home to iconic and developing artists, music experiences, live entertainment and stage soundtracks. I’m pleased they will be at the helm of this next chapter of the company.”
Cavell added: “I’m excited to continue diversifying the Masterworks division on a global basis. We have come a long way in a few years to build a successful Live Event and Entertainment business to complement our rich heritage as a recorded music label, but this is just the beginning of what we can and will achieve for Sony Music.”
Hauber said: “It is a great privilege and responsibility to oversee the future and heritage of Sony Classical. I look forward to leading the division into the next decade and facing the business’ challenges together with my colleagues around the world. I believe there is a bright future ahead of us as our genre is truly global and so is our unique setup.”
Bogdan Roscic, who has run Sony Music Classical since 2009, will step down from his post and join the Vienna State Opera as artistic director next year.