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K-Pop Powerhouse SM Entertainment Inks First-of-Its-Kind Deal With CAA

K-Pop Powerhouse SM Entertainment Inks First-of-Its-Kind Deal With CAA

SuperM. Courtesy of SM Entertainment.
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SEOUL (CelebrityAccess) – Powerhouse K-pop management company SM Entertainment has inked a deal with CAA for representation in all areas. The agreement marks the first time one of the major three K-pop management companies – SM Entertainment, Big Hit Entertainment and YG Entertainment – has signed with an American agency for company-wide representation.

SM Entertainment currently represents the likes of NCT 127, SuperM, EXO, Super Junior, Red Velvet, and Girls’ Generation, among others.

“It is a great pleasure working together with the largest entertainment and sports agency in the US,” said SM Entertainment executive director Soo-Man Lee in a statement. “We believe that SuperM and NCT 127 will expand further to the global market together with CAA. Furthermore, this contract is only the beginning of our collaborations, and as an executive producer, I am hoping to contribute to our forthcoming global entertainment business by providing new visions and by creating more meaningful content.”

“Seeing an SM Entertainment show is an amazing experience,” said CAA president Richard Lovett in a statement. “Soo-Man Lee and his talented team have an incredible eye for high energy and charismatic talent. We are honored and excited to be working with the incredible SM team to support the growth of what is already a huge fan base around the world.”

Under the terms of the new deal, CAA will also assist SM Entertainment’s other endeavors, which include lifestyle brands, live events and advertising.

This is not the first time the two companies have worked together. Recently, CAA helped broker a series of U.S. promotional appearances for NCT 127 on shows like “The Late Late Show with James Corden.” Additionally, CAA worked with SM to coordinate SuperM’s North American tour, which kicks off next week.

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