Alex Luke Joins SiriusXM as SVP, Digital Content
Alex Luke joins SiriusXM as SVP, Digital Content. Courtesy of SiriusXM.

Alex Luke Joins SiriusXM as SVP, Digital Content

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NEW YORK (CelebrityAccess) – SiriusXM announced today (Nov. 5) that Alex Luke, a veteran music and media executive, has been named Senior Vice President, Digital Content for both SiriusXM and Pandora.

In this new position, Luke will lead programming for Pandora and editorial content on the Pandora and SiriusXM digital platforms, which have a combined reach of more than 100 million listeners.

Luke joins SiriusXM and Pandora from Amazon Music where he most recently served as Global Head of Programming and Content Strategy.

He will report directly to Scott Greenstein, SiriusXM’s President and Chief Content Officer.

“Alex is an expert in shaping the digital content experience for listeners, and we are excited to have him join us as we continue to advance and evolve how we create and present content for our listeners across our digital platforms,” said Greenstein. “It is vital we ensure that the great content we produce today, as well as what we create in the future, is done in the most attractive and consumer-friendly manner so that it drives growth in usage across our digital platforms.”

Alex’s career in the music business began in terrestrial radio as an on-air talent in Dallas. He later programmed stations in St. Louis and Chicago and served as EVP of A&R at EMI Music, where he signed Capital Cities to Capitol Records and worked with numerous artists including Katy Perry, David Guetta, and Beastie Boys, among others. He has also held positions as VP of Music Programming and Label Relations at Napster and Director of Music Programming and Label Relations globally at Apple.

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