(CelebrityAccess) – SiriusXM and UNINTERRUPTED have announced that they are teaming up to bring fans closer to the athletes they love through athlete-curated playlists available exclusively for Pandora listeners.
According to Sirius, the playlists will allow fans to go behind the scenes with access to featured players’ warm-up playlists, playable in real-time as the players themselves listen to them and get ready for game time.
“There’s a real and deep emotional connection between athletes and music,” said Maverick Carter, UNINTERRUPTED’s CEO. “I was honored and inspired to be an early part of Beats and to work with Jimmy Iovine and Dr. Dre to develop something unique that furthers that emotional connection. Together with SiriusXM and Pandora, we’re taking that to a new level, giving fans a new way to connect with the athletes they love.”
“We are very excited to collaborate with UNINTERRUPTED, a unique and innovative content creator, to allow listeners to make a deeper connection with their favorite athletes,” added Scott Greenstein, President and Chief Content Officer, SiriusXM. “Through this exclusive offering, we are providing listeners with access to the music the athletes are listening to, whether warming up or working out to prepare for a game or just what they listen to in their free time. As Maverick said, music and sports are strongly linked and this creative partnership will create a unique listening experience that brings together both worlds.”
The exclusive athlete playlists deepen UNINTERRUPTED and SiriusXM’s collaborative work together following the launch of the 17 Weeks podcast in September. 17 Weeks is narrated by veteran receiver Nate Burleson and features three of pro football’s most dynamic players – Jets running back Le’Veon Bell, Rams cornerback Jalen Ramsey and Bills wide receiver Cole Beasley – with new episodes every week on the SiriusXM and Pandora apps.
Playlists from LeBron James, Rob Gronkowski, Odell Beckham Jr., Angel McCoughtry, Dion Waiters, Lexie Brown, Lonzo Ball, Mo Bamba, Draymond Green, Nate Burleson, Chiney Ogwumike and Adam Rippon are available now on Pandora, with more athlete playlists to follow.