(CelebrityAccess) — FUGA, a technology and services company catering to rightsholders, has expanded its partnership with Better Noise Music to create a digital distribution platform to allow for customized release strategies.
The partnership will see the two companies fully partner across digital marketing and distribution, allowing rightsholders to tailor strategies across digital streaming platforms, territories and genres.
As a part of the partnership, in which Better Noise will fully transition to FUGA’s platform, the deal will allow Better Noise to tailor their DSP deal approach as required, the company said.
Better Noise founder and CEO, Allen Kovac said: “Over the last three years we have been averaging growth of 50 percent per year. Our marketing strategy with FUGA allows for our offices around the world to increase independent market share with Merlin while having a more robust direct relationship with our partners at the streaming services.”
In addition to the extensive rebranding, Better Noise new signings include Five Finger Death Punch, The HU, AWOLNATION, Atlas Genius, and many others.