NEW YORK (CelebrityAccess) – Sony Music Entertainment’s merchandising division, The Thread Shop, has today (Dec. 12) announced an agreement with Authentic Hendrix LLC and Experience Hendrix L.L.C. for the rights to design, develop and distribute exclusive Jimi Hendrix merchandise worldwide.
The Thread Shop will work closely with Authentic Hendrix and Experience Hendrix to create unique merchandise—including clothing, accessories and collectibles—in a new Hendrix-specific product line available through a variety of purchasing platforms, including pop-ups, brick & mortar retail, and online stores.
The new offering, which builds upon a previous licensing partnership between the companies, marks the first time Hendrix’s legendary music, audiovisual releases, and authorized merchandise will be available in one place.
Janie Hendrix, CEO/resident, Experience Hendrix and Authentic Hendrix: “It was a natural progression for us, really, and what you could call organic. We placed Jimi in good hands with Sony Music, so we are more than comfortable with expanding our relationship to merchandise. Jimi’s persona encompassed more than music. He had a sense of style that we want to continue to present to the world…boldly and vividly. We’re confident The Thread Shop will carry out the next level concepts we envision. Jimi was and is larger than life, in our eyes. With the list of artistic greats the Thread Shop represents, Jimi will be at home among giants.”
Howard Lau, Senior Vice President/Head of The Thread Shop, added: “We are incredibly excited and proud to be working with Janie and her team on Jimi’s merchandise. With such a legendary and timeless artist, we will honor Jimi and his music with tremendous respect and enthusiasm that will result in amazing merch that honors his legacy.”
Jimi Hendrix joins The Thread Shop’s powerhouse roster of classic and contemporary music icons, which includes A$AP Ferg, the Beatles, Camila Cabello, Bob Dylan, Joan Jett, Led Zeppelin, Maluma, P!nk and many others.