(CelebrityAccess) – AEG European Festivals has announced Clare Lusher as the division’s first marketing and brand director.
In this newly-created role, Lusher will be tasked with directing all creative, brand, marketing and communications strategies for the company’s current portfolio. She will also help build on AEG’s presence in the European festival market, which currently includes BST Hyde Park, All Points East and Rock En Seine in Paris.
Jim King, AEG European Festivals CEO, said: “The creation of this new leadership position was a hugely important part of the festival division structure. It underlines AEG’s commitment to invest in high-quality marketing, brand and partnership strategies so we can offer even greater value for the fans, artists and partners. Clare is highly creative and has a proven track record in leadership and delivering excellence so we’re delighted she has chosen to join AEG to drive this key part of our business.”
Lusher added: “I am delighted to be joining AEG at this pivotal time. The new position presents the ideal opportunity to nurture and develop a multifaceted, creatively insightful and future fit marketing team. AEG have a reputation of delivering world class shows and I look forward to maximizing the wealth of collaborative potential across brand and media partnerships combined with overarching strategic clarity.”
Lusher has previously held senior roles at Walt Disney, Sony Music and Mama & Co. She has also run her own consultancy firm with clients ranging from Frieze Art Fair to The Guardian.