MARSEILLE, France (CelebrityAccess) — Label services company BMG has formed a a strategic partnership with French Ligue 1 football club Olympique de Marseille (OM) that will include the launch of a new branded label imprint Om Records.
To be headquartered in Marseille, Om will feature hip-hop, rap, and R&B and will provide a platform for OM’s music projects and musical activities. It also includes a licensing agreement for BMG’s production music library which OM will use for all its internal and external content.
BMG has named Emilie Hauck as A&R and Project Manager OM Records. Hauck will manage the new label imprint and all other music activities with the club. Hauck is based in Marseille and reports to Sylvain Gazaignes.
“The cultural link between hip-hop and soccer is very strong, especially in a city like Marseille with such a vibrant and creative music scene. The partnership with OM offers new opportunities for established acts, emerging talents and artist collectives from Marseille, the South of France and Africa,” said Sylvain Gazaignes, BMG, General Manager France.
OM and BMG kicked-off their collaboration at the beginning of the pandemic when a group of Marseille-based came together as OM La Compo to record the charity single ‘cOMbat quotidien’ that was marketed and released via BMG.
All proceeds from the single will be donated to Marseille’s hospitals and the most in-need in the region via the OM Foundation.