COLUMBIA, SC (CelebrityAccess) — Innovation Arts & Entertainment (IAE) and The Roberts Group have teamed up for a new entertainment joint venture, Cola Concerts that will bring a new concert series to the Columbia Speedway.
The initial round of artists lined up to perform at the Columbia Speedway Entertainment Center will be announced Tuesday, October 20, with concerts scheduled to begin on November 14th.
The Cola Concert Series at the Columbia Speedway Entertainment Center with a capacity for 3,500 fans, will feature a pair of 40 foot digital screen, allowing for day and night shows. Fans will be able to watch from special 12×12 sections enclosed by posts and ornamental rope that can accommodate up to 4 socially distanced fans.
The Cola Concert Series is expected to hire more than 100 local employees to handle everything from ticketing to security. Additionally, there will be space for 10 local food vendors at the Columbia Speedway Entertainment Center, providing concessions to 3,000+ fans at every show.
Innovation Arts & Entertainment is no stranger to staging successful live concerts during the pandemic and has been producing the Beach Road Weekend Music Festival on Martha’s Vineyard and the Yarmouth Drive-in on Cape Cod in Yarmouth, Massachusetts, which has featured more than 50 shows since June.
“We are excited to take what we learned at the drive-in this summer and use it to create the best live entertainment venue in South Carolina,” said Adam Epstein, founder and Chief Executive Officer of Innovation Arts & Entertainment. “We have had an overwhelming response from artists that are ready to bring music back to Columbia.”