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Swedish Singer, Songwriter, and Actress Tove Lo Launches New Label With Mtheory
Tove Lo (Shutterstock)

Swedish Singer, Songwriter, and Actress Tove Lo Launches New Label With Mtheory

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(CelebrityAccess) – Swedish singer, songwriter, and actress Tove Lo, born Ebba Tove Elsa Nilsson, has launched her own record label with artist development and services company Mtheory. The joint venture will be called Pretty Swede Records, and its first release will be the artist’s new single, “No One Dies From Love.” The track was co-written with Lo’s long-time collaborator Ludvig Söderberg and is out now.

Lo began her career in her own rock band, Tremblebee, in 2006. After that didn’t work out, she began songwriting and inked a deal with Warner/Chappell Music in 2011. She’s co-written songs for numerous artists such as Lorde (Homemade Dynamite) and the Grammy Award-nominated “Love Me Like You Do” for Ellie Goulding. Collaborations include Nick Jonas, Ava Max, Coldplay, Kylie Minogue, and others.

“It’s amazing,” Lo said of her new label. “I have a lot of freedom, and it’s been fun to work with Mtheory. This will be the first release under my label. I’m a pop girl, but I like to make things weird and be in full control of the whole vision. This is the perfect way to put out exactly what I want.”

In addition to the new label and single release, Lo has announced a UK and European tour for the fall. Lo is also set to support Dua Lipa this summer at the singer’s show at Olso’s Spektrum Arena in June 26.

Tove Lo Upcoming Tour Dates

Wed, MAY 18
Observatory – Santa Ana, CA
Thu, MAY 19
Observatory – Santa Ana, CA
Sun, MAY 22
Corona Capital Guadalajara – Guadalajara, Mexico
Thu, JUN 9
Irving Plaza – New York, NY
Sat, JUN 11
The Governors Ball Music Festival – Flushing, NY
Mon, JUN 13
Roadrunner – Boston, MA
Tue, JUN 14
The Fillmore – Silver Spring, MD
Wed, JUN 15
The Fillmore Charlotte – Charlotte, NC
Fri, JUN 17
Bonnaroo Music and Arts Festival – Manchester, TN
Sun, JUN 26
Future Nostalgia Tour w Dua Lipa – Oslo, Norway
Thu, JUN 30
Open’er Festival – Gdynia, Poland
Fri, JUL 1
Weekend Festival Finland – Hattula, Finland
Sat, JUL 2
Lollapalooza Stockholm – Stockholm, Sweden
Wed, JUL 6
Sala Bikini – Barcelona, Spain
Thu, JUL 7
Mad Cool Festival – Madrid, Spain
Sat, JUL 9
KüçükÇiftlik Park – İstanbul, Turkey
Sun, JUL 24
FLOAT FEST – Gonzalez Colonia, TX
Thu, JUL 28
Lollapalooza – Chicago, IL
Sat, JUL 30
Osheaga Music and Arts Festival – Montréal, Canada
Fri, SEP 23
Catani Gardens – Saint Kilda West, Australia
Sun, SEP 25
HBF Arena Gym – Joondalup, Australia
Sat, OCT 1
Centennial Parklands – Centennial Park, Australia
Sun, OCT 2
Brisbane Showgrounds – Brisbane, Australia
Sat, OCT 29
3Olympia Theatre – Dublin, Ireland
Tue, NOV 1
Galvanizers Yard – Glasgow, United Kingdom
Wed, NOV 2
Manchester Academy – Manchester, United Kingdom
Thu, NOV 3
O2 Institute – Birmingham, United Kingdom
Sat, NOV 5
Roundhouse – London, United Kingdom
Tue, NOV 8
La Madeleine – Brussels, Belgium
Wed, NOV 9
Live Music Hall – Cologne, Germany
Thu, NOV 10
Bataclan – Paris, France
Sat, NOV 12
den Atelier – Luxembourg City, Luxembourg
Sun, NOV 13
Melkweg – Amsterdam, Netherlands
Tue, NOV 15
Astra Kulturhaus – Berlin, Germany
Wed, NOV 16
Klub Stodoła – Warsaw, Poland
Fri, NOV 18
Vega – København, Denmark
Sat, NOV 19
Sentrum Scene – Oslo, Norway
Mon, NOV 21
Berns – Stockholm, Sweden

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