LOS ANGELES (CelebrityAccess) — Irving Azoff’s Iconic Artists Group and LL Cool J’s Rock the Bells have partnered with Wu-Tang Clan founder and noted producer RZA to expand the Wu-Tang brand.
This multi-partner deal will work to preserve and expand the pioneering hip-hop group’s legacy and secure the next generation of fans for the group’s music.
The partnership encompasses the Wu-Tang Clan’s catalog including the multi-Platinum albums Enter the Wu-Tang (36 Chambers), Wu-Tang Forever, and The W.
Additionally, the deal will look for opportunities for the Wu-Tang Clan in film, television, merchandise, and brand partnerships, including a forthcoming collaboration with shoemaker Nike.
“As we evolve from ‘Legendary Status’ to ‘Iconic Status’ it’s only fitting and serendipitous that we join the team at Iconic Artists Group and Rock the Bells. This partnership will help us continue to expound and expand the Wu-Tang Clan’s Legacy,” stated RZA.
“Wu Tang Clan’s influence on hip hop – and way the world views hip hop – is undeniable. The partnership with RZA and Iconic is committed to ensuring that the importance of WTC’s music and their message is celebrated now and for generations to come,” added Susan Genco, Co-President of The Azoff Company.
