NEW YORK (CelebrityAccess) — Universal Attractions Agency announced the signing of Grammy-winning Naughty by Nature frontman Treach for exclusive representation.
UAA’s co-owner and president, Jeff Epstein, and agent Ben Sauberman will act as responsible agents for Treach during his tenure with the agency.
Formed in 1989, Naughty By Nature rose to fame the following year with their debut album, The New Style, followed by their 1991 album “Naughty By Nature” which includes the hit songs “O.P.P.” and “Everything’s Gonna Be All Right,” which peaked at 6 and 53 on the Billboard Hot 100.
In recent years, Treach has become a mainstay of UAA’s “I Love The 90s Tour” which also features the likes of Vanilla Ice, Color Me Badd, Rob Base, Montell Jordan, among others.
“I have known Treach for some time now. He’s a true hip-hop legend, a friend, and has been integral to the “I Love The 90s Tour” for nearly a decade. We welcome Treach to the UAA family once again and are excited for his upcoming 2025 projects, which include a major touring stage play and continued touring with “I Love The 90s Tour,” said UAA president Jeff Epstein.
